Wednesday, June 28, 2006

Save the Date

Friday, June 16, 2006 12:4 PM
Subject: Save the Date! 9/16/06 Eagle Eye Institute's Hike-A-Thon
Message: Saturday ~ 16 September 2006 ~ 8am-4pm

Mark Your Calendar!

It’s Eagle Eye Institute’s 4th Annual Hike-A-Thon!

Join other Eagle Eye supporters while hiking the
beautiful Tully Trail at the Trustees of
Reservations’ Tully Lake Campground in Royalston, MA

Whether you hike 5 miles, 8 miles or 22 miles, all
of the funds you raise go to support Eagle Eye
Institute programs, which to provide life-changing
environmental learning and career-bridging
programs for urban youth!

Last year, supporters raised $15,000. This year's
goal is to raise $25,000.

Sponsorship and volunteer opportunities are also
available.

Please contact hikeathon@eagleeyei.org or call
617-666-5222 for more information.

Come hike and have fun!

Date: Wed, 21 Jun 2006 11:09:28 -0600
From: Moderator 2
Subject: Seeking reco for a computer (pc) consultant

From: tahmed@lexlrf.org


Hi there,
I'm looking for a knowledgeable, experienced p.c. consultant with excellent
communication skills for my company. We need to buy new computers as soon
as possible, and would like to hire someone to come into our office and help
us decide on a purchase, figure out which software to update, then configure
our new machines, network them, and transfer our data safely. We are a very
small company and only need two computers, but could use a lot of guidance!
We hired
someone from Computer Geeks and weren't happy with the service, and would
rather go on a recommendation.

Please reply to me at tahmed@lexlrf.org, not this address. If you are
applying for the position, I'd appreciate if you could include a resume and
references.

Thank you!
Tara Ahmed


Google's strategy is not to create me-too Microsoft products that are loaded with tons of features. As I see it, Google is taking a much longer view, going for unserved and overserved markets that Microsoft apparently doesn't want. And they're doing it brilliantly, under the experimental "beta" banner that tells people not to take them too seriously. This is the strategy outlined in Clayton Christensen's book, The Innovator's Solution. (If you're in business and haven't read this book, stop reading this post and order it now. Seriously.)

Let's make this into a much broader discussion around the general principles.

1. Many products are too complex for a lot of people (domestically and internationally.)
2. People don't like to pay for what they don't use.
3. Many would be willing to pay less for a niche product with less functionality.
4. Unserved and overserved markets can often be larger than established markets served by incumbents.
5. Industry disruption happens with innovators create simple, low-cost options that are initially scoffed at by established markets.

The Japanese car manufacturers were initially not perceived as a threat to American car manufacturers. The Japanese started at the bottom of the market, selling inexpensive and lower-quality vehicles that didn't yield the high margins of bigger luxury cars. They were considered 'safe' competitors because they tackled a market that the incumbents didn't want. Yet the Japanese slowly and quietly gained experience, improved quality, kept costs low and crept up-market. Now American car makers have been pushed into a corner; they still lead in trucks and SUVs, but not much else


he bad news about earthquakes is that there's no way to predict when it will hit. Yet a shake-up in business can be predicted, so there's really no excuse. Here's a quick checklist for 'business shake-up preparedness:'

* Find bedrock. Where is the unmet need that your company can uniquely fulfill?
* Monitor. Are you tracking customer perceptions of your business over time?
* Identify fault lines. Where are your vulnerable points?
* Reinforce. Are you investing in customer support, usability and/or other table-stake attributes that will strengthen customer loyalty?
* Take small tremors seriously. Is there a new company in your space that's "too small to take seriously" yet is attracting customers and buzz? What can you learn from them?
* Retrofit. Are you evaluating new technologies or processes that will help you withstand changes in your industry? What are you doing about the web 2.0 trend? How can you instill some flexibility, openness and collaboration into your processes?

Hurricane Katrina, the tsunami, and the 100-year anniversary of the Great Quake have been categorized as wake-up calls. And yet we still go through our lives with blinders on -- myself included. How differently would we live, love and work if we were open to all the inevitabilities of life? If we lived in anticipation of change instead of in denial or complacency?

Or better yet... instead of anticipating a shake-up, why not initiate one? That's so much more exciting than the status quo. It's going to happen anyway... you might as well be the one in control.
http://brand.blogs.com/photos/uncategorized/engagement.jpg
Jennifer Rice, and I specialize in aligning business with unmet customer needs. My clients hire me for one or more of the following reasons:
- Revive a stagnating brand
- Establish a new, scalable brand platform
- Increase marketing effectiveness
- Establish ongoing "customer-listening" mechanisms to improve performance
- Create internal brand adoption and alignment

Summary:

• Highly successful, motivated self-starter with over 15 years’ international business experience. Skillful in working across geographic, language, and functional boundaries. Fluent in Spanish, proficient in Portuguese.

• Senior business operations professional expert in creating, improving and innovating on key business initiatives.

• Proven to be adept at start-up initiatives, crisis intervention, project oriented methodology, and change management.

• Established a reputation as the ‘go-to’ person for results. Adept at problem solving, networking and building productive relationships to further the organization’s goals.
Specialties:

Management
International Business Development
International Program Development
Event Planning

Summary:

Executive with substantial experience in running technology companies. Broad experience in technology, marketing, business development, etc.
Specialties:

management, marketing, business development, mergers and acquisiting, deep understanding of technologyResposible for all collection development and programming for patrons birth to teens. Created and advise Youth Advisory Board, a a book review group and library forum for teens in North Reading. Manage the teen blog and maintain the children's and teen pages of the library website. Provide reader's advisory and reference assistance to children, teens, teachers and parents.
Specialties:

Library programming, website maintenance, teen advocacy

http://www.mantrabrand.com/

http://monster.typepad.com/monsterblog/2006/06/what_work_super.html#comments

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